What’s Next for BlackBerry?
Does it really surprise us that Research In Motion’s (RIM – the maker of BlackBerry) co -Chief Executives Jim Balsillie and Mike Lazaridis stepped down yesterday (23/01/12)? Not really. Once the must have phone, a necessity for the city worker as it provided an easier method of communication between colleagues and the ‘in’ thing for teens communicating via BBM. How things have changed over the past year for BlackBerry. With 2011’s blackout, customers were left without internet access, e-mail and the use of sms, it was a disaster for BlackBerry as their system meltdown was not only a glitch but something that lasted a good few days across the globe, not quite the reliable smartphone for the city worker after all!
So the question we have to wonder is, what’s next for BlackBerry? Well, German executive Thorsten Heins has taken the bull by the horns so to speak to rebuild the good name for BlackBerry, both for the company and the smartphone itself, but will it really produce something better than its rivals Apple? We’ll have to wait and see as the year progresses!







